La Liga is a significant partner to have on board and will help SportsHero target key audiences and quickly build traction.


The gamification and marketing company, based in Singapore, will become La Liga’s regional partner in the Sports Prediction App category until the end of the 2019/20 season, having already agreed a similar deal in Indonesia for the 2018/19 season.


The deal also gives SportsHero rights to La Liga’s intellectual property to use on its platforms. Users will be given an opportunity to win in-app prizes, including VIP tickets to watch La Liga games in Spain, as well as a private stadium tours, access to training sessions, and La Liga merchandise.


La Liga will also promote SportsHero on its Facebook page – geo-targeted to its Indonesian, Thai and Malaysian followers – and via the league’s official website.