La Liga is a significant partner to have on board and will help SportsHero target key audiences and quickly build traction.
OFFICIAL REGIONAL PARTNER IN INDONESIA, MALAYSIA & THAILAND
The gamification and marketing company, based in Singapore, will become La Liga’s regional partner in the Sports Prediction App category until the end of the 2019/20 season, having already agreed a similar deal in Indonesia for the 2018/19 season.
The deal also gives SportsHero rights to La Liga’s intellectual property to use on its platforms. Users will be given an opportunity to win in-app prizes, including VIP tickets to watch La Liga games in Spain, as well as a private stadium tours, access to training sessions, and La Liga merchandise.
La Liga will also promote SportsHero on its Facebook page – geo-targeted to its Indonesian, Thai and Malaysian followers – and via the league’s official website.