Hot Stocks: SportsHero

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SportsHero launches HeroPlay to nearly 100 million Indonesian mobile users

SportsHero (ASX:SHO) has officially launched HeroPlay, its mobile casual-gaming subscription service, in Indonesia through a partnership with major telco Indosat Ooredoo Hutchison. Indosat’s 98.8 million customer accounts can now access a 600-game HTML5 catalogue via direct carrier billing. SportsHero receives 65% of subscription revenue, with expected gross margins between ~35% and ~85% depending on user mix and delivery method. HeroPlay expands SportsHero’s presence in Southeast Asia’s fast-growing mobile gaming market, supported by Indosat’s marketing reach and integrations into its MyIM3 and Bima+ apps. Rollout to other partners and continued library expansion are planned.