SportsHero Collaborates with Indosat to Launch HeroPlay

PRESS RELEASE

SportsHero Collaborates with Indosat Ooredoo Hutchison to Launch HeroPlay, a Browser-Based Gaming Platform in Indonesia

Instant Access to Over 600 Games Without App Downloads

Jakarta, 14 January 2026 — Responding to the growing demand among Indonesia’s younger generation for practical and easily accessible digital entertainment, SportsHero has officially launched HeroPlay, a browser based gaming platform that allows users to play more than 600 games without downloading any applications.

This premium web version product is ad-free, requires no in-app purchases and includes highly successful global titles such as Fruit Ninja and Jetpack Joyride. The platform includes puzzle, sports, racing, arcade, strategy, and word games designed for fast, seamless entertainment across various preferences. This initiative is introduced through a collaboration with Indosat Ooredoo Hutchison (Indosat or IOH), as part of a joint effort to deliver a more inclusive and relevant digital experience for young people across Indonesia.

HeroPlay is designed to eliminate common barriers often faced by gamers, such as limited storage space, device performance constraints, and long download times. The platform can be accessed directly via a web browser on various devices - including Android, iOS, and desktop - allowing users to start playing instantly as long as they are connected to the internet, with no additional installation required.

HeroPlay is available in daily, weekly, and monthly subscription options, with special pricing for Indosat customers. During the launch period, new users can also enjoy one day of free access with every purchase of a daily subscription package.

“HeroPlay unlocks premium, ad-free web versions of top global titles at affordable prices with no in-app purchases required. We want to provide seamless web experiences that make gaming instantly accessible across Indonesia,” said Tom Lapping, CEO of SportsHero.

Meanwhile, Bilal Kazmi, Director & Chief Commercial Officer of Indosat Ooredoo Hutchison, stated that this collaboration aligns with Indosat’s commitment to delivering digital services that are simple, easy to use, and relevant for younger generations.

“Through HeroPlay, we are expanding our digital entertainment ecosystem to reach more customers, supported by Indosat’s AI-powered 5G network, AIvolusi5G, to deliver a smoother and more optimal gaming experience,” he said.

SportsHero has also enhanced the customer experience on HeroPlay by introducing a rating and testimonial feature for each game. This functionality is designed to support the ongoing curation and improvement of the HeroPlay games catalogue, ensuring that customer feedback directly informs product selection and overall quality.

In addition to the lightweight hyper-casual titles, IM3 customers can also access a selection of AAA games such as Black Myth: Wukong, Cyberpunk, and GTA—alongside hundreds of other titles via the IGV Game Pass.

This service is designed for both hardcore gamers and console game enthusiasts who want to enjoy high-quality gaming experiences without the need for high-spec devices, as all games can be played directly through a web browser on any compatible device with an internet connection.

This variety gives IM3 customers the flexibility to enjoy digital entertainment based on their preferences whether for quick play sessions or more immersive gaming experiences. All games are powered by web-based technology, enabling a more flexible and accessible gaming experience across different devices and specifications.

HeroPlay is now available nationwide and can be accessed via heroplay.igvault.id as well as directly through the myIM3 application, opening new opportunities for Indonesians to enjoy a more practical, flexible, and seamless gaming experience.

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About SportsHero

SportsHero is Indonesia’s leading sports and gaming entertainment platform, driving innovation through OlahBola, IGV Game Pass, and now HeroPlay. With strong partnerships across Indosat Ooredoo Hutchison, XL Axiata, and PLDT Philippines, and a focus on direct carrier billing and hyper-local experiences, SportsHero is bridging sports and gaming for millions across Southeast Asia.

About Indosat Ooredoo Hutchison

Indosat Ooredoo Hutchison (Indosat, IDX: ISAT) has the vision to become the most preferred digital telecommunications company in Indonesia. Together with its subsidiaries and affiliates, Indosat provides cellular services, ICT solutions, data centers, Fiber to the Home (FTTH), electronic payment services, financial services, and other digital services. Indosat has a larger purpose of empowering Indonesia, and with the spirit of Gotong Royong, Indosat wants to be the main collaborator in realizing it and creating meaningful change.

For further Information, please contact:

Alfernia Oktavia, PR & Media - HeroPlay

PT. Sport Hero Indonesia

nia@sportshero.live

(+62) 8569905845