Announcement PDF ASX:SHO SportsHero Limited Investor Presentation • 2 July 2025 Disclaimer SportsHero Limited (ASX: SHO) (“SportsHero”, “Company” or “SHO”) provides this investor presentation for summary information purposes only and focuses on various opportunities, data, statistics and financial information the Company has at the time of publishing. This presentation pertains to known risks and uncertainties relating to the business operations of the Company and the Company highlights that this presentation should not be considered all-inclusive, as it excludes changes that may occur in general economic, political and environmental conditions. This document is neither a prospectus nor an offer to subscribe for Shares. This discussion and analysis of the operations has been prepared as of the date on the front page of this presentation and should be read in conjunction with the financial statements and other presentations, notes and materials released by the Company as part of its regular reporting and continuous disclosure requirements. This document contains reference to certain targets and plans of the Company which may or may not be achieved. The performance of the Company may be influenced by a number of factors, uncertainties and contingencies, many of which are outside the control of the Company and its directors, staff and consultants. 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SPORTSHERO INVESTOR PRESENTATION Corporate Summary Share Price – SportsHero Limited (SHO.ASX) ASX Code: SHO Share price (01/07/2025): $0.028 Shares on issue: 731m Market capitalisation (undiluted): $20.5m Options on issue: 18m Performance Rights: 31m Fully diluted share capital: 780m Market capitalisation (fully diluted) Top 20 shareholders $21.9m +80% Source: LSEG Data & Analytics (excl Directors/Staff) SPORTSHERO INVESTOR PRESENTATION A New Era For SportsHero Built Over The Last 18 Months – Accelerating in 2025 Nov 2023 Sep 2024 Sep 2024 Sep 2024 iGV.com Agreement Crispin Tristram Appointed iGV Family Game Room Launch $500k Placement Completed SportsHero secures 3 year partnership agreement with iGVault HK Limited, the owner and operator of iGV.com, a global leader in esports virtual asset trading. Crispin Tristram appointed as new Esports Strategy Corporate Advisor. SPORTSHERO With over 15 years of experience in the esports industry including 5 years in Indonesia, Tristram brings a wealth of knowledge and expertise to the consulting assignment. Officially launched iGV’s new product called “Family Game Room”, which offers Indonesia’s estimated 8.3 million PC gamers a unique cloud based, game sharing experience, with access to over 200 of the most popular titles. SHO raises $500,000 through the issuance of 50 million new fully paid ordinary shares at $0.01 per share via a Share Placement. Activ8 Capital acted as lead manager. INVESTOR PRESENTATION A New Era For SportsHero Built Over The Last 18 Months – Accelerating in 2025 Dec 2024 Feb 2025 Feb 2025 May 2025 Indosat-Ooredoo Agreement XL-Axiata Agreement Appointment of Crispin Tristram as CCO XL-Axiata Go Live SportsHero signs 5-year agreement with Indosat-Ooredoo-Hutchison, 2nd largest Telco in Indonesia, to market iGV Family Game Room Pass in Indonesia. SportsHero signs 2-year agreement with XL-Axiata, 3rd largest Telco in Indonesia, to market iGV Family Game Room Pass in Indonesia. SPORTSHERO Crispin is appointed to the full time executive position of Chief Commercial Officer (CCO), following a successful 6 month advisory role. Go Live with 3rd largest Telco in Indonesia to market iGV Family Game Room Pass. Their subscribers will be able to sign up to the product using a Direct Carrier Billing (DCB) model. INVESTOR PRESENTATION A New Era For SportsHero Built Over The Last 18 Months – Accelerating in 2025 June 2025 July 2025 Indosat-Ooredoo Go Live PLDT Agreement Go Live with 2nd largest Telco in Indonesia to market iGV Family Game Room Pass. Full marketing support as part of agreement – direct targeted marketing to their customers. Subscribers will be able to sign up to the product using a Direct Carrier Billing (DCB) model. SPORTSHERO US$1.0m (A$1.55m) Minimum Contract Value Agreement Signed a 2 year agreement (renewable for a further year by mutual agreement) to distribute the iGV Family Game Pass product throughout the Philippines, including offering Direct Carrier Billing (DCB) and comprehensive ongoing marketing support INVESTOR PRESENTATION SportsHero’s Existing Expertise How We Engaged Millions in a New Market Localised Platforms & Partnerships The Company launched localized platform "OlahBola" in Indonesia, which attracted over 3.6 million unique users in less than 8 months1. By partnering with organizations like the Indonesian Football Association (PSSI), SportsHero created exclusive digital platforms offering content, live video, e-commerce, and gamification tailored to local audiences. Proprietary Technology SportsHero invested significantly in research and development to create scalable, cloud-based platforms. These platforms integrate features such as news updates, video content, live match updates, and interactive games, enhancing the overall fan experience. Social Media Fan Engagement SportsHero has achieved a high engagement rate2 on both Instagram and TikTok in Indonesia, leveraging its localized content and interactive fan experiences. This success has resulted in TikTok Indonesia naming SportsHero among the top 5 sports influencers in the country, further solidifying its role as a leader in digital fan engagement and community building. SPORTSHERO 1 2 https://cdn-api.markitdigital.com/apiman-gateway/ASX/asx-research/1.0/file/2924-02357308-6A1026059 https://cdn-api.markitdigital.com/apiman-gateway/ASX/asx-research/1.0/file/2924-02337033-6A1018509 INVESTOR PRESENTATION Building On The Success Growing SportsHero’s Gaming Ecosystem Community Building By fostering vibrant online communities through social media and dedicated apps, SportsHero will enable fans to connect, discuss shared interests, and participate in exclusive digital events like live Q&A sessions with players or teams. Monetization Opportunities The platform will also explore new revenue streams by integrating e-commerce for merchandise, ticketing for virtual tournaments, and sponsorship activations directly into its fan engagement ecosystem. Personalized Experiences SportsHero will utilize data-driven insights to create tailored content and interactive experiences for esports fans, such as exclusive behind-the-scenes footage, player-centric content, and personalized gaming challenges. SPORTSHERO INVESTOR PRESENTATION A New Category For SportsHero Why does SportsHero have a right to play….. Why is Gaming Important….. GLOBAL PAID ENTERTAINMENT REVENUES - 2024 $187 Bn $119 Bn MUSIC +114% been comfortable for a ‘pay for 1,412M fans are growing and particularly positioned to apply its Fan largest entertainment category by Community management revenue globally. BOX OFFICE SUBSCRIPTION VIDEO NEW FAN COMMUNITY: Gaming in SEA. SportsHero is well 662M consume’ model making it the $30 Bn $28 Bn Global Live Game Streaming Growth* REVENUE: Gamers have long 2020 2025 expertise to its growing segment. GAMING SE Asia PARTNER DEMAND: % OF ADULTS WHO PLAY A MOBILE GAME DAILY TELCO SUBSCRIBER ARPU GROWTH: Gaming consumption is on the increase with each new 40% 30% Telcos, that they “must” attract. +50% generation. Gaming now Typically > 50% APRU than Non surpasses Social Media, in some Gamers, tenants look for ready to regions, as the number 1 ‘screen GENZ TOTAL ADULTS 18+ go gaming solutions. time’ for youth. NON GAMER MASS MARKET: Gaming is MOBILE REVENUE SPLIT BY CATEGORY GAMER 38% an equal gender split and 45% of 48% all gamers sitting within 18 – 35 years bracket. It’s not just a youth MALE FEMALE product. Sources: sStatista March 2024 Gaming Report, Newszoo Esports & Gaming Report 2022, Emarketer Media Report, IFPI Global Report 2024, Deadline Global Box Office PROPOSITION EXPANSION: Distribution of iGV Family Pass neither gender or age specific with 52% Gamers are a critical segment for 59% 3% CASUAL along the launch of an ‘in-house’ HYPER CASUAL SHO Gaming Offer appeals to HARD-CORE lucrative ‘Hard-Core’ and ‘Casual’ gamer segment. iGV.com Family Game Room THE USPs ๏ Hard-Core Gamer Offering ๏ +200 of the latest games ๏ Steam Games based ๏ Affordable ๏ Family sharing feature HOW IT COMPARES Nvidia GeForce Now Black Nut Playstation Plus Xbox Cloud Gaming Amazon Luna Available in Indonesia Available via Oxygen.id Available in Indonesia Not Available in Indonesia Not Available in Indonesia SPORTSHERO INVESTOR PRESENTATION The Market Opportunity SE Asia Segment is Significant Gaming Rev US$m – 2024* PC Gamers# Gamers** Southeast Asia - Gamer Market Population US$m % People (m) % People (m) % Philippines 119,106,224 $1,390.0 45.3% 83.4 19.3% 43.0 32.8% Thailand 71,801,279 $630.0 20.6% 52.7 12.2% 14.1 10.7% Vietnam 99,497,680 $215.7 7.0% 73.1 17.0% 36.0 27.4% Indonesia 275,501,339 $316.8 10.3% 185.2 42.9% 8.3 6.3% Singapore 6,014,723 $71.4 2.3% 4.5 1.0% 3.8 2.9% Malaysia 34,308,525 $313.4 10.2% 14.0 3.2% 9.6 7.3% Myanmar 54,577,997 $128.2 4.2% 19.1 4.4% 16.5 12.6% Total 660,807,767 $3,065.5 100.0% 432.0 100.0% 131.3 100.0% * Gaming revenue is total revenue from all sources of gaming (mobile, cloud, PC, etc) ** Gamers constitutes the sum of mobile, console, PC and cloud gamers (can include the same users multiple times for each platform) # PC gamers for Malaysia and Myanmar are management estimates based on % share vs those countries where data is available (no data available) Sources: https://www.macrotrends.net/global-metrics/countries/ https://seasia.co/infographic/number-of-internet-users-playing-video-games-2024 https://datareportal.com/reports/digital-2024-philippines https://allcorrectgames.com/insights/the-gaming-market-in-indonesia/ (2024) https://allcorrectgames.com/insights/the-gaming-market-in-thailand/ (2023) https://www.statista.com/outlook/dmo/digital-media/video-games/myanmar https://datareportal.com/reports/digital-2024-vietnam https://vibox.co.uk/blog/how-many-pc-gamers-are-there-in-the-world (2023) SPORTSHERO https://www.marstranslation.com/blog/the-future-of-mobile-gaming-in-southeast-asia https://www.statista.com/statistics/195768/global-gaming-reach-by-country/ https://datareportal.com/reports/digital-2023-singapore https://www.nst.com.my/sports/others/2023/12/989985/esports-growth-accelerated-year?t https://myleet.com/news/gaming-in-southeast-asia-the-playing-spending-viewing-behavior-of-a-fast-growing-games-market/?t https://datareportal.com/reports/digital-2023-myanmar INVESTOR PRESENTATION Route To Market in Indonesia Market Share by Revenue* & Billing Account Numbers Telcos are the best route to market in Indonesia • Telco market size is estimated US$17.1b in 2024 and growing at CAGR of 5.7% between 2024-2029** • The top 3 Telcos account for an estimated 95% market share (by revenue) • SHO has secured agreements with Indonesia’s 2nd and 3rd largest Telco partners, with access to 32.3% of the market • Smartfren has been acquired by XL Axiata in Dec 2024 but customer base not yet integrated • 3 is a division of Indosat Ooredoo (Hutchison) 62.8% - 296.5m 19.9% - 98.8m 12.4% - 57.5m < 4% Direct Carrier Billing (DCB) is a favourable commercialisation pathway • DCB lowers customer onboarding friction – faster • Trust and security – customers know who they are paying • Payments are bundled - no risk of SHO not getting paid • Financial inclusion – most people don’t have credit cards SPORTSHERO Sources: * Telkom.co.id , XL Axiata Integrated Annual Report 2023, https://telconews.asia/story/indosat-sees-robust-growth-in-all-sectors-during-2023?t , Statistica 2022 ** https://www.mordorintelligence.com/industry-reports/indonesia-telecom-market ^^ https://www.xlaxiata.co.id/en/news/xl-axiata-and-smartfren-announce-idr-104-trillion ^^ acquired by XL Axiata (Dec 2024) < 4% ^^ part of Indosat Ooredoo (Hutchison) INVESTOR PRESENTATION Monthly recurring revenue model using Direct Carrier Billing (DCB) via Telco partners SportsHero Business Model In Indonesia Serviceable Addressable Market (SAM) with the XL/Indosat partnerships could be assumed as their combined 32.3% market share. (XL = 12.4% and Indosat = 19.9%)* Serviceable Obtainable Market (SOM) could be 10% of our Telco partners share of PC gamers.# Cost of acquisition to be negligible based on marketing partnership model with Telco partners Indonesian Market Opportunity Indosat & XL Partnership Model# (they are paying to promote to their existing customer base) Population (m) 275.50 Gaming Market (m) 63.60 TAM - PC Gamers (m) 8.30 SAM - Partners 32.3% Mkt Share 2.68 SOM - 10% of Partner Share 0.27 Gross margin to SHO is estimated to be “at least” ~25.9% of Gross Subscription Value - % of TAM 3.2% (depending on variable cost component – it could be as high as 34.5%) IDR 50,000 (AUD$4.85) per month subscription Note: Management estimates only to highlight possible outcomes of achieving market shares and their potential impact on revenue or earnings – actual results may vary significantly. Sources: * Telkom.co.id , XL Axiata Integrated Annual Report 2023, https://telconews.asia/story/indosat-sees-robust-growth-in-all-sectors-during-2023?t , Statistica 2022 # Management estimate of what may be a fair Serviceable Observable Market (SOM) – an estimate only and not a formal guidance or target Route To Market in the Philippines Agreement Includes US$1.0m (A$1.55m) Minimum Contract Value • PLDT Inc (PLDT) and SportsHero have signed a 2 year agreement (renewable for a further year by mutual agreement) to distribute the iGV Family Game Pass product throughout the Philippines, including offering Direct Carrier Billing (DCB) and comprehensive ongoing marketing support • PLDT Home represents 50.6% share of Philippines industry revenues and 50% of the total fiber-to-the-home industry customers, with 3.2 million users as of end-20231 • The agreement includes a first year contract payment of US$1.0m (A$1.55m) to SHO relating to a “premium broadband customer” model, providing SHO with cashflow post integration • In addition to the premium product, there are further revenue opportunities across PLDT’s wider existing and new customer base, with revenue shared between the companies 65% to SHO and 35% to PLDT • The Philippines market represents a significant opportunity for SHO with an estimated 43 million people classified as PC gamers2, who form the direct target market for the iGV Family Game Pass product SPORTSHERO 1 https://pldthome.com/news-media/2024/04/24/pldt-home-sustains-market-leadership-expands-innovative-portfolio-to-elevate-ph-internet 2 https://vibox.co.uk/blog/how-many-pc-gamers-are-there-in-the-world; https://ycp.com/insights/whitepaper/the-next-level-the-rise-of-esports-in-the-philippines INVESTOR PRESENTATION Investment Highlights • iGV partnership: Product market fit with unique proposition for the region • Indonesian partners: Go to market partners secured (Indosat is 2nd & XL is 3rd largest Telco) • Philippines partner: Go to market partner secured (PLDT Inc – largest Telco) including minimum US$1.0m (A$1.55m) year 1 contract value • Low cost financial model: Low acquisition cost via Telco partners, DCB makes onboarding simple & quick - good margin for SportsHero • Southeast Asia expansion: Regional expansion opportunity is substantial • Low corporate overhead: Management has a right sized and relatively stable corporate overhead averaging A$117,000* per month over the last 4 quarters • Experienced team: Recently appointed Mobile Gaming expert with strong track record in Indonesia and Southeast Asia • Potential new products: Roadmap of new category launches to expand offering and build internal IP and product value * Average of last 4 quarters of operating cash outflows (excluding R&D grants) as per ASX lodged 4C cashflow reports SPORTSHERO INVESTOR PRESENTATION Get In Touch Tom Lapping CEO, SportsHero +65 9184 9135 tom@sportshero.live www.asx.sportshero.live Chris Northwood Managing Director, Activ8 Capital +61 458 809 177 cnorthwood@activ8capital.com www.activ8capital.com THANK YOU