New Mobile Game Content Deal with Playades Adds +400 Games to HeroPlay Catalogue

SportsHero Limited (‘SportsHero’ or the ‘Company’), an integrated digital gaming and e-Sports business focused in the South East Asian market, is pleased to announce a new mobile game content deal and provide a trading update.

Highlights

·          SportsHero has signed an agreement with Playades for the rights to distribute a customised catalogue of HTML5 hyper casual mobile games throughout SE Asia.

·          This agreement adds +400 titles to HeroPlay, increasing SportsHero’s total playable mobile casual content catalogue to +1,000. This includes a number of globally recognised HTML5 games, including Temple Run 2, Flappy Bird and Doodle God.

·          Integration of these new mobile games will commence immediately, with titles progressively becoming available to HeroPlay customers from May.

·          The games portfolio includes a series of football (soccer) games, which SportsHero will promote for the next “City Battle” marketing campaign scheduled to kick off in May leading up to the FIFA World Cup 2026.

·          SportsHero has a long history of football community building and fan engagement in Indonesia via its proprietary award winning OlahBola platform, which has ~2.3m subscribers and followers across all social channels.

·          Playades will receive a fixed monthly licensing fee from SportsHero.

·          Game licensing has been secured for all four key target countries - Indonesia, Philippines, Malaysia and Thailand - allowing SportsHero to roll-out the HeroPlay product across those countries seamlessly.

·          Subscriber sign-up numbers continue to climb, with the latest 7-day average reaching 3,032 per day, a ~48% increase on the previously reported average of 2,049 per day a month ago.