Announcement PDF Investor Presentation & Trading Update • 5 February 2026 Disclaimer SportsHero Limited (ASX: SHO) (“SportsHero”, “Company” or “SHO”) provides this investor presentation for summary information purposes only and focuses on various opportunities, data, statistics and financial information the Company has at the time of publishing. This presentation pertains to known risks and uncertainties relating to the business operations of the Company and the Company highlights that this presentation should not be considered all-inclusive, as it excludes changes that may occur in general economic, political and environmental conditions. This document is neither a prospectus nor an offer to subscribe for Shares. This discussion and analysis of the operations has been prepared as of the date on the front page of this presentation and should be read in conjunction with the financial statements and other presentations, notes and materials released by the Company as part of its regular reporting and continuous disclosure requirements. This document contains reference to certain targets and plans of the Company which may or may not be achieved. The performance of the Company may be influenced by a number of factors, uncertainties and contingencies, many of which are outside the control of the Company and its directors, staff and consultants. The Company and its directors, employees and consultants make no representations or warranty as to the accuracy, reliability or completeness of this document, and have no liability, including liability to any person by reason of negligence of, or contained in or derived from, or for any omissions from this document, except liability under statute that cannot be excluded. Forward Looking Statements Anticipated future outcomes included in this investor presentation are not representations as to future matters. The information presented and any opinions are based on a large number of assumptions and are subject to uncertainties and contingencies. No representation is made that any of the anticipated future outcomes will occur. Actual future events may vary from those anticipated or detailed in this presentation. Each recipient should make their own enquiries and investigations regarding the assumptions, uncertainties and contingencies, which may affect the Company’s future operations and values and the impact that a variation of future outcomes may have on the Company. INVESTOR PRESENTATION 2 Our goal is to become one of the world’s largest and most dynamic gaming and e-sports communities. SportsHero Limited is an integrated digital gaming and e-Sports business, bringing together world class game publishers & distributors, regional Telco leaders, gamers and e-Sports fans across South East Asia. INVESTOR PRESENTATION 3 Corporate Summary ASX Code: SHO Share Price (4/2/2026): $0.078 Shares on Issue: 824.7m Market Capitalisation (undiluted): $64.3m Options on Issue: 66.5m Performance Rights: 10m Fully Diluted Share Capital: 901.2m Market Capitalisation (fully diluted) $70.3m Cash Balance (at 31 Dec 2026) - not incl. $235k options exercised in Jan-26 $500k Undrawn Debt Facility (at 31 Dec 2026) $1.1m Top 20 Shareholders and Directors/Execs ~ 60% - Directors/Management (incl Perf Shrs, Options) ~ 9% Share Price – SportsHero Limited (SHO.ASX) Source: LSEG Data & Analytics For more information about SportsHero, scan the QR or go to our InvestorHub here INVESTOR PRESENTATION 4 The Leadership Team INVESTOR PRESENTATION 5 Sources: # https://www.pwc.com/gx/en/news-room/press-releases/2025/pwc-global-entertainment-media-outlook.html https://store.frost.com/the-evolution-of-the-global-video-on-demand-market.html?utm_source=chatgpt.com # https://www.musicbusinessworldwide.com/global-recorded-music-revenues-hit-29-6bn-in-2024-up-4-8-yoy-users-of-paid-music-subscriptions-reach-752m/?utm_source=chatgpt.com ^^ https://asx.sportshero.live/activity-updates/epo1oy-sportshero-collaborates-with-indosat-to-launch-heroplay @ https://www.telecomreviewasia.com/news/featured-articles/13335-indosat-charts-a-resilient-ai-powered-path-in-q1-2025/?utm_source=chatgpt.com (avg ARPU annualised IDR46,285/month vs additional avg IDR62,000/mth on HeroPlay = uplift avg 134% for gamer) NON GAMER GAMER Implied Telco ARPU Uplift - Gamer vs Non-Gamer @ Why Is The Gaming Segment Important? MUSIC BOX OFFICE SUBSCRIPTION VIDEO GAMING GLOBAL PAID ENTERTAINMENT REVENUES - 2024 $28 Bn $33 Bn $128 Bn $224 Bn Global Paid Entertainment Revenues US$ - 2024 # Gaming Leads Paid Entertainment Revenue Gaming Drives Telco Loyalty & Growth “The global video gaming industry continues to be an engine of Entertainment & Media growth, with the global video games market exceeding the movie and music industry combined. Total revenues were US$224 billion in 2024, with the industry expected to grow to nearly US$300 billion in 2029 at a CAGR of 5.7%” # +134% INVESTOR PRESENTATION 6 “Bilal Kazmi, Director & Chief Commercial Officer of Indosat Ooredoo Hutchison, stated that this collaboration [with HeroPlay] aligns with Indosat’s commitment to delivering digital services that are simple, easy to use, and relevant for younger generations. …..we are expanding our digital entertainment ecosystem to reach more customers…….” ^^ X Where SportsHero Sits in the Ecosystem SHO Owned and Developed IP - CRM – Customer Relationship - CMS – Content Mgt System - APIs with Telcos - Payment gateway connectivity LIVE Operational Platforms - HeroPlay (Mobile) - iGV.Com (PC) - OlahBola (sports engagement) X Game Publishers Game Distributors e-Sports Communities & Sports Federations B2B – Telco’s B2C - Direct B2B – Digital Engagement Platforms X Content Creators INVESTOR PRESENTATION 7 Mobile, PC and Fan Engagement Platforms INVESTOR PRESENTATION HeroPlay - Mobile Casual Gaming • Proprietary tech developed in-house • Combines CMS, CRM and integrated access via Telco partners DCB APIs. • Offers subscribers unlimited access to 600+ premium mobile games (HTML5 versions) from leading mobile game distribution partners • Includes puzzles, educational family- friendly titles, sports, racing, arcade, strategy, and word games iGV Game Pass – PC Gaming • Cloud-based “family game pass” subscription with auto updates compatible with PCs • Gives users access to 200+ premium PC/console titles, including Call of Duty, Among Us, Counter Strike 2, Elden Ring, PUBG, Grand Theft Auto 5, Rust and Black Myth: Wukong OlahBola - Fan Engagement • Developed and owned by SportsHero • Fully localised international football app launched in Indonesia • Provides access to video content from top football leagues, English Premier League and La Liga • One of the largest football content creators in Indonesia 8 PC Gamers# Gamers** Gaming Rev US$m – 2024* People (m) People (m) % US$m Population (m) South East Asia - Gamer Market 8.3 185.2 10.3% $316.8 275.5 Indonesia – HeroPlay (mobile) & iGV.Com (PC) 43.0 83.4 45.3% $1,390.0 119.1 Philippines – iGV.Com (PC) 14.1 52.7 20.6% $630.0 71.8 Thailand – game licensing for region secured 9.6 14.0 10.2% $313.4 34.3 Malaysia – game licensing for region secured 36.0 73.1 7.0% $215.7 99.5 Vietnam 3.8 4.5 2.3% $71.4 6.0 Singapore 16.5 19.1 4.2% $128.2 54.6 Myanmar 131.3 432.0 100.0% $3,065.5 660.8 Total * Gaming revenue is total revenue from all sources of gaming (mobile, cloud, PC, etc) ** Gamers constitutes the sum of mobile, console, PC and cloud gamers (can include the same users multiple times for each platform) # PC gamers for Malaysia and Myanmar are management estimates based on % share vs those countries where data is available (no data available) Sources: https://www.macrotrends.net/global-metrics/countries/ https://seasia.co/infographic/number-of-internet-users-playing-video-games-2024 https://datareportal.com/reports/digital-2024-philippines https://allcorrectgames.com/insights/the-gaming-market-in-indonesia/ (2024) https://allcorrectgames.com/insights/the-gaming-market-in-thailand/ (2023) https://www.statista.com/outlook/dmo/digital-media/video-games/myanmar https://datareportal.com/reports/digital-2024-vietnam https://vibox.co.uk/blog/how-many-pc-gamers-are-there-in-the-world (2023) The Market Opportunity SE Asia Segment is Significant https://www.marstranslation.com/blog/the-future-of-mobile-gaming-in-southeast-asia https://www.statista.com/statistics/195768/global-gaming-reach-by-country/ https://datareportal.com/reports/digital-2023-singapore https://www.nst.com.my/sports/others/2023/12/989985/esports-growth-accelerated-year?t https://myleet.com/news/gaming-in-southeast-asia-the-playing-spending-viewing-behavior-of-a-fast-growing-games-market/?t https://datareportal.com/reports/digital-2023-myanmar INVESTOR PRESENTATION 9 Current Traction INVESTOR PRESENTATION Indonesia Direct B2C Platform  iGV.Com (LIVE)  HeroPlay (LIVE)  Test marketing (LIVE) Indosat – 98m customers#  iGV.Com (LIVE)  HeroPlay (LIVE)  Marketing support (Feb-26) XL-Smart – 94m customers#  iGV.Com (LIVE) Sports Fan Engagement  OlahBola (LIVE) South East Asia Region • Population = 660m people • Gamers = 432m people • Existing Telco Partners = 249m customer accounts The Philippines PLDT – 59m customers@  iGV.Com (LIVE) Malaysia  Game licensing secured Thailand  Game licensing secured 10 Sources: # https://infodigital.co.id/3-operator-miliki-348-juta-pelanggan-seluler/?utm_source=chatgpt.com @ https://doc.irasia.com/listco/hk/firstpacific/press/p250227a.pdf Business Model – B2C/B2B SaaS Subscription INVESTOR PRESENTATION B2C Financial Model Example # IDR74,000 GSV – IDR/month (MAU for 30 days) month A$6.33 GSV - A$/month (MAU for 30 days) month -A$1.45 COGS - VAT tax, partners share, platform fees after VAT $4.88 Margin A$/month after VAT 77.1% Margin % 11 B2C – HeroPlay Direct to Consumer B2B – HeroPlay Business to Business # Based on estimated average assumptions and FX rates as at end January 2026. GSV per monthly active user fluctuates based on blend of daily, weekly or monthly subscription selected by customer (prices vary). Game partner fees can vary based on which games are played by subscribers (5% to 10% of game licenses include a small % of revenue share). IDR/AUD FX rates can vary (example as at 30/1/26). MAU is 30 days of paid use equivalent over a 1 month period across all users B2B Financial Model Example # IDR62,000 GSV – IDR/month (MAU for 30 days) month A$5.30 GSV - A$/month (MAU for 30 days) month -A$3.15 Total COGS - VAT tax, partners share, platform fees after VAT $2.16 Margin A$/month after VAT 40.7% Margin % • Integrated payment platform (debit/credit/e-wallet etc) • Drive our own marketing (higher CAC) • Higher margin without distribution partner “pay away” • Telcos are prime targets • Marketing support means zero CAC (margin “pay away”) • Direct Carrier Billing (DCB) – integrated accounts/payments HeroPlay - Average Daily Subscriber Sign-Ups INVESTOR PRESENTATION 0 500 1,000 1,500 2,000 2,500 Avg Subscriber Sign-Ups per Day Launch Nov-25 17 Dec 2025 19 Jan 2026 5 Feb 2026 17 Dec 2025 Test marketing only 7 day average subscribers 280-300 per day 19 Jan 2026 SHO scaled up marketing spend 7 day average subscribers 880 per day TODAY - 5 Feb 2026 SHO marketing spend has remained steady 7 day average subscribers 1,020 per day Highest day since launch 1,710 Indosat full scale marketing support set to commence mid-February 2026 12 Note: The Directors highlight that HeroPlay was launched in November 2025 and initial subscriber numbers disclosed in this presentation are a small sample set, being the first 2 month of actively marketed/promoted commercial operations (including the December holiday period). It is likely to take some time for the Company to fully understand the long term metrics relating to subscriber retention/renewals (churn), cost of acquisition (CAC), average revenue per user (ARPU), long term value (LTV), monthly active users (MAU) and other factors that can impact a subscription based SaaS business model such as HeroPlay. • Commencement of Indosat’s Full Scale Marketing Support (mid-February 2026) • Scaled Up Direct B2C Marketing Spend by SHO (progressively based on positive ROI) • Strategy to Roll Out HeroPlay to our Other Existing Telco Partners • Expand our Reach Across SE Asia Region (Malaysia and Thailand game licensing already in place) • Ongoing Optimisation and Curation of HeroPlay Game Portfolio • Leverage OlahBola Sports Fan Engagement Platform and PSSI Relationship INVESTOR PRESENTATION 13 What’s Next? SportsHero has reached an Inflection Point • Major Telco Partners Secured: Indosat, XL and PLDT • Core Gaming Platforms in Place: HeroPlay (mobile) live in Indonesia and iGV Family Game Pass (PC) live in Indonesia and The Philippines • Subscriber Sign-Ups Growing Fast: Sign-ups have been steadily growing through the test marketing stage, and Indosat’s marketing support has not commenced (starts mid-February). • Material Cashflow Received: Record A$530k milestone payment received Dec-25 and ongoing regular payments expected through to Sept-26 • Low corporate overhead: Management has a right sized and relatively stable corporate overhead averaging A$144,500* per month over the last 4 quarters • Highly Scalable Model: Tech stack built with centralised back end and middleware, payment platform API’s integrated, game licenses secured (and flexible) and huge opportunity in SE Asia targeting ~432m gamers • Tight Share Register: Top 20 & Mgt/Execs ~60% of register Investment Highlights INVESTOR PRESENTATION 14 Get In Touch Tom Lapping CEO, SportsHero tom@sportshero.live +65 9184 9135 www.asx.sportshero.live Chris Northwood Managing Director, Activ8 Capital cnorthwood@activ8capital.com +61 458 809 177 www.activ8capital.com